Are you a roofer struggling to find high-quality leads for your business? Do you feel frustrated by other lead generation platforms that don’t yield the results you desire? Look no further. In this blog post, we’re going to explore a proven method for roofing companies to bring in a steady stream of leads using Google Ads.
Steve Gadsby and Cary Blackburn, co-founders of Roofer Grow, share their insights and experiences in this video, highlighting how their strategies have helped one of their clients secure 27 leads in just 30 days, some of which have already turned into profitable jobs. We’ll dive into the details of their successful Google Ads campaign and the key factors that contributed to its success.
Why Google Ads?
You may have tried other lead generation platforms and found them less effective. Google Ads, however, offers a unique advantage. When someone is searching for roofing services, they’re already a highly qualified lead. They’re actively looking for what you offer, making them more likely to convert into customers. Google Ads helps you get to the top of these specific search results, ensuring that your business is the first one they see.
Case Study: 27 Leads in 30 Days
Cary Blackburn takes us through a compelling case study where they helped a roofing client obtain 27 leads in just one month. They focused on the keyword “roof inspection Sacramento.” This keyword allowed them to target individuals looking for roof inspections, a crucial entry point to later services like repairs or installations. By offering free roof inspections, they could turn these leads into potential customers.
The Numbers Don’t Lie
Cary and Steve show us the results of their client’s campaign. The client received 27 conversions in a month, with a low cost per click of $12.79 – a significant achievement in the competitive roofing industry. The cost per conversion was only $53.53, making it a cost-effective way to acquire high-quality leads.
Steve emphasizes that these leads are particularly valuable because they’re looking for services in a specific area, increasing the likelihood of converting them into customers. The high conversion rate of 24% far exceeds the industry standard of 3.3%, proving the effectiveness of their strategy.
Optimized for Your Schedule
Their approach includes running ads only during the client’s office hours to ensure they can respond promptly to leads. By aligning the campaign with the client’s availability, they maximize the chances of converting leads into customers.
A great advantage of their approach is that it doesn’t require massive daily spending. In this case, the client spent $50 a day, totaling $1,500 a month. With 27 leads generated in a month, the return on investment is impressive. Even closing a fraction of those leads can cover the advertising costs and generate substantial revenue.
The Right Keywords
Cary shares that using the right keywords is crucial. “Roof inspection” was a key driver of their campaign’s success, as it’s a low-barrier entry point for potential customers. Offering affordable $10 conversions or phone calls, they attracted high-intent customers who were ready to engage.
The Importance of Exact Match Keywords
They emphasize the importance of using phrase and exact match keywords. These terms ensure that your ads are closely related to what customers are searching for, making them more likely to engage with your services.
Matching Ad Message to Keywords
Your ad message should align with the chosen keywords. In this case, the focus was on roof inspection, and the ads explicitly conveyed that message. Having a strong offer or hook, such as 0% financing, is critical to attract leads effectively.
Structured Landing Pages
When potential customers click on your ads, they should land on a well-structured landing page that encourages them to convert into leads. The landing page plays a crucial role in the overall success of your campaign.
Analyzing the devices from which your leads come can help you fine-tune your campaign. In this case, the majority of leads were generated from mobile phones, highlighting the importance of optimizing roofing ads for mobile users.
If you’re a roofer looking to expand your business and secure a consistent stream of high-quality roofing leads, Google Ads can be a game-changer. By following the strategies outlined in this blog post, you can increase your visibility, attract motivated leads, and ultimately grow your roofing business. Don’t hesitate to replicate these techniques or reach out to Roofer Grow to get started on your own successful Google Ads campaign.
Ready to take the next step and transform your roofing business? Connect with Roofer Grow and start generating leads within 24 to 48 hours. Don’t miss out on the opportunity to drive your roofing business to new heights with a Google Ads campaign designed for success.